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Delete your data

How to remove data from Hype Machine, and what each step removes. It’s free, and you never need to give a reason.

Last updated 6 October 2026

The short version

  • You can remove a competitor, a brief file, a picture style or your library catalogue yourself, in the app.
  • For anything else, including one of your own tracked accounts, a deleted project’s data or your whole account, email webmaster@hypemachine.co.
  • Deleting a project in the app removes it from your account, but doesn’t erase its data from our systems. Email us for that.
  • Anyone can ask, including people who don’t use Hype Machine.

Remove a competitor

Use this to stop tracking a competitor and delete what Hype Machine read from it.

  1. Sign in to Hype Machine and open the project.
  2. Open Plot and choose the platform.
  3. Under Competitors on that platform, choose the competitor’s More button (…, named “More for” and the competitor’s name), then Remove competitor…
  4. Choose Remove.

What goes: the account, its posts and their numbers, its follower history, and any analysis of one of its posts. Its place among your tracked accounts is free again.

What stays: the sync log’s record of its handle, whole-platform analyses that drew on it, and technical logs until the weekly clean-up deletes them (after 7 days to 1 year). Email webmaster@hypemachine.co to erase the sync log record and those analyses too.

Remove one of your own tracked accounts

There’s no button for this in the app. Email webmaster@hypemachine.co with the project’s name and the account’s profile address, and we’ll remove it. It removes the same things as removing a competitor, and its place among your tracked accounts is free again.

Remove files, styles and your library

  • A brief file: in the project, open Brand & style, then Your brand, and choose Remove next to the file. This deletes the file and the text we pulled from it. Rarely, the stored copy isn’t deleted straight away. If you want to be sure it’s gone, email us.
  • Your brief text: change it in the same place. The old text isn’t kept.
  • A picture style you wrote: in Brand & style, then Picture style, choose Delete on the style. Pictures already made keep their look, and their prompts keep its wording.
  • Your library catalogue: in Brand & style, then Your library, choose Remove library. This deletes every entry you uploaded. Weeks already made keep the name, path and description of the files picked for them; email us to erase those too. Hype Machine never had your photos or videos.

Delete a project

  1. Sign in to Hype Machine and go to your projects.
  2. On the project’s card, choose its More button (…) and then Delete.
  3. Choose Delete project.

The project leaves your projects and can’t be opened again. If no picture had been made in it and no tracked account added to it, you get the project back to use again, as long as you bought it less than a year ago.

This doesn’t erase the project’s data from our systems. Its tracked accounts and their posts, its brief and files, weekly posts, pictures, library catalogue and analyses stay stored. To have them erased, email webmaster@hypemachine.co with the project’s name. We can do this before or after you delete the project.

Delete your account and everything in it

Email webmaster@hypemachine.co from the address you signed up with, and write “Delete my data”. You don’t need to fill in a form or give a reason.

If you can’t email from that address, tell us the email address on the account. We’ll write to that address and erase the account only once the request is confirmed from it. If you no longer have that address, we’ll ask for proof that you hold the account, such as details of a payment.

Your sign-in also works on the other products that run on Iridiom. If you use any of them, say whether to erase your sign-in as well, which ends it for every product, or only what’s in Hype Machine.

If other people belong to your workspace, only its owner can have its projects erased. If you’re a member, we erase your account and sign-in details, and the workspace’s projects stay with its owner.

What we erase, from our database and our file storage:

  • your account and sign-in details;
  • every project in your workspace, with its tracked accounts, their posts, follower history and sync log records, your brief and files, weekly posts and every version of them, pictures and their prompts, picture styles, library catalogue and analyses;
  • the records behind your projects screen; and
  • your customer record at Stripe.

What we keep, and why:

  • records of what you bought, when and for how much, because tax and accounting law requires them. They contain no social media data, and no longer carry your name or email address;
  • usage and cost records, with your details removed;
  • technical logs, until the weekly clean-up deletes them (after 7 days to 1 year); and
  • what Stripe must keep by law.

Copies we don’t control directly: our database provider’s backups, until they expire, and the record Apify keeps of each read it made for us, on Apify’s own schedule.

Other things you can ask us to erase

There’s no in-app delete for these, but we’ll erase them on request:

  • a deleted project’s data;
  • weekly posts, pictures or analyses in a project you keep;
  • the files picked for past weeks from a library you’ve removed;
  • what’s left after you removed an account: the sync log’s record of its handle, and analyses that drew on it.

You can also ask for a copy of your data, or for something to be corrected. See Your rights.

If someone else added your profile

Hype Machine customers can add public profiles they don’t own, to compare with their own. If yours was added and you want it removed, email webmaster@hypemachine.co with the profile address. You don’t need a Hype Machine account, and you don’t need to explain why. We may ask you to show the profile is yours, or that you act for its owner.

We’ll remove it from every project that tracks it, including deleted projects, with its posts, follower history, sync log records and any saved analyses that name it, and write back to confirm. Technical logs that mention it are deleted by the weekly clean-up.

A customer could add the same public profile again later. If that happens, tell us and we’ll remove it again.

The same goes for a description of you in a brand’s own photo library: email us and we’ll remove it. See the privacy policy for what Hype Machine holds about people who aren’t customers.

Revoking access to a social account

There’s nothing to revoke. Hype Machine doesn’t connect to social accounts through their own sign-in, so it holds no access to any account on LinkedIn, Instagram, TikTok, X or Facebook. Accounts are added by their public profile address; to have one removed, see the sections above.

What happens after you ask

  • We reply within 10 working days to confirm we have your request.
  • If we need to check the request is really from you, we ask.
  • We finish without undue delay, and within one month. If a request is complex, we may take up to two more months, and we’ll tell you why.
  • We write back to say what we erased, and anything we had to keep and why.

For everything we hold and why, see the privacy policy.