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For several product lines

A project for every line you run.

Each product, service or sub-brand keeps its own brief, voice, pictures and accounts. Nothing gets mixed.

Two lines? Choose Business, then email hello@hypemachine.co for a second project. $3,490 a year in all.

Project cards side by side: Saltline Coffee Roasters with TikTok still to make, Brindlewick Bakehouse with its week made, and a card for the next project
One card per project, each with its own platforms and weeks.

Sound familiar?

What gets in the way.

  • Each line has its own accounts and its own audience.
  • One voice for everything sounds wrong on all of them.
  • Nobody can say which line’s posts are working.

Your week

How a week goes.

  1. Open a line’s project.
  2. Make the week for the platforms that line uses.
  3. Download and post.
  4. Press Sync now and see how that line’s posts rank.
  5. Move to the next line.
Brand settings with two strategy documents and a short description of the brand that every platform in the project writes from
Each project has its own brief.

Your lines

One project per line.

  • Each has its own brief, picture style, weeks and 20 tracked accounts.
  • A line’s posts are ranked only against that line’s own posts, one platform at a time. Lines are never compared with each other.
  • The parent brand can be a project too, if it has its own accounts.
Six picture styles, Photoreal, Editorial, Studio, Flat vector, Bold graphic and Soft 3D, plus a saved style of the brand’s own, a tile to make another, and each platform’s picture shape
A picture style for each line.

Each line, measured

Each line against its own competitors.

Add each line’s accounts and its competitors by public profile address. See that line’s engagement rate against its competitors’ average.

How you compare on Instagram: the brand’s 2.5% engagement rate next to its competitors’ 2.1% average, compared on likes and comments only, with the biggest gap and one thing to try
One line’s rate against its competitors’ average.

The plan that fits

Business plus extras, or Pro.

Two lines cost least on Business with one extra project. From three lines, Pro costs less than Business plus extras.

Extra projects are added by email: hello@hypemachine.co. There’s no cap.

Nine or more? Agency, $9,995 a year for ten, costs less.

LinesBest buyA year
2Business plus 1 extra$3,490
3Pro$3,995
4Pro plus 1 extra$5,190
5Pro plus 2 extras$6,385
6Pro plus 3 extras$7,580

Questions

Can each line have its own voice?

Yes. Each project has its own brief and picture style.

Are lines compared with each other?

No. Each line’s posts are ranked against its own, one platform at a time.

Can I start with Business and add lines?

Yes. Extras on Business are $1,495 a year each. Email hello@hypemachine.co.

Do all lines need all five platforms?

No. Each project writes for the platforms that line uses.

Give every line its own voice.

Pro: 3 projects for $3,995 a year. Extras $1,195 a year each.